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Research papers

Added value in business marketing strategies

Business Marketing decisions are said to be rational although the marketing input is generally non-rational, or worse, emotional. In this paper, a method of calculating the added value on business marketing decisions is discussed. The method is based...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Sicco C. Santema
June 15, 1992
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Citation

Santema, S. C. (1992a, June 15). Added value in business marketing strategies. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/added-value-in-business-marketing-strategies


Research papers

Marketing to the environmentally sensitive consumer of the 1990s

This presentation examines and describes the environmental attitudes, beliefs and practices of consumers based on the findings from Green Action MONITOR, an environmental tracking study conducted annually by Yankelovich Clancy Shulman. Green Action...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Albert J. Yesk
June 15, 1992
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Citation

Yesk, A. J. (1992a, June 15). Marketing to the environmentally sensitive consumer of the 1990s. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-to-the-environmentally-sensitive-consumer-of-the-1990s


Research papers

Managing marketing information

Marketing information systems, tools, techniques, and technologies all hold the promise that better market information will become available more quickly in order to make better marketing decisions. In this paper it is argued that the use of...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Wil Wurtz
June 15, 1992
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Citation

Wurtz, W. (1992a, June 15). Managing marketing information. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/managing-marketing-information


Research papers

Project of an international marketing information system

In the beginning 80's Henkel developed the idea of real international Marketing (Brands, Concepts), and Sales Managers started to define international concepts for Account Management. To support this strategy, Henkel launched in 1987 the project of...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Eric Bensimon
June 15, 1992
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Citation

Bensimon, E. (1992a, June 15). Project of an international marketing information system. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/project-of-an-international-marketing-information-system


Research papers

Change will be standard

Financial Services Companies (FSC’s) are facing a decade in which change will be standard and business as usual the exception. To cope with that situation FSC’s must explore marketing and information technology in an explicitly different...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Joseph L. Nuissl
June 15, 1992
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Citation

Nuissl, J. L. (1992a, June 15). Change will be standard. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/change-will-be-standard


Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991
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Citation

Jurse, M. (1991a, June 15). Organising information for effective international industrial marketing management. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/organising-information-for-effective-international-industrial-marketing-management


Research papers

Searching for common ground in the New Europe (German)

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
June 15, 1991
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Citation

Reuter, U. (1991a, June 15). Searching for common ground in the New Europe (German). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/searching-for-common-ground-in-the-new-europe-german-


Research papers

Understanding culture in international marketing

Culture is a word frequently used but insufficiently defined and delineated, especially in the marketing context. This paper offers some definitions of culture and its component dimensions, which are intended to be of use to marketing...

Catalogue: Conference 1991: International Marketing Research
Author: Mary Goodyear
June 15, 1991
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Citation

Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/understanding-culture-in-international-marketing


Research papers

Searching for common ground in the New Europe

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
June 15, 1991
×

Citation

Reuter, U. (1991a, June 15). Searching for common ground in the New Europe. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/searching-for-common-ground-in-the-new-europe